Turn your payment gateway into a revenue machine
Transform your existing payment flow into a valuable advertising space. Display targeted ads that seamlessly integrate with the user experience. Generate additional income without disrupting your customers' journey.
Reach high-value customers at the moment of decision
Go beyond traditional advertising limitations. Leverage transaction data to target engaged users with high purchasing power, right when they are most receptive – during the payment process and in post-purchase communications.
Unlock cookieless targeting and future-proof your advertising strategy
Our cookieless-resistant targeting uses anonymized transaction data, ensuring your campaigns remain effective even as cookie regulations evolve. Stay ahead of the curve and reach your target audience with confidence.
Our longtime partners
Maximize revenue opportunities with Ads
Leverage the power of anonymized transaction data to deliver highly relevant ads to engaged users at the most impactful moment. This strategic placement fosters higher conversion rates and unlocks new revenue streams.
Tailor your advertising campaigns precisely to your needs and budget. Ads offers a scalable solution, allowing you to adjust targeting parameters, experiment with ad formats, and optimize campaigns for maximum return on investment.
Gain valuable insights into user behavior and preferences through detailed campaign reporting. Analyze data trends to refine your targeting strategies, optimize ad creatives, and make data-driven decisions for continuous improvement.
Monetization
Generate additional revenue from existing workflows.
High RPM
Achieve impressive RPM (Revenue Per Mille) with precise targeting.
Scalability
Tailor campaigns to your needs and budget.
Transparency
Maintain full control over campaigns with detailed reporting.
Targeting
Boost profits through targeting based on transactional data.
Our Ads solution perfectly meets the needs of every company using our payment gateway, such as:
E-commerce platforms
Reach engaged shoppers at the crucial point of purchase, influencing last-minute decisions and promoting complementary products.
Marketplaces and aggregators
Connect users with relevant third-party vendors or promotions based on their purchase history and preferences.
Fintech companies
Offer targeted financial products and services to users based on their spending habits and transaction data.
SaaS providers
Engage existing users with relevant upgrade options or promote complementary services seamlessly within their user experience.
Elevate your business
Expand payment options and enhance user experience
Ads allows you to seamlessly integrate targeted advertising within the payment flow, offering users relevant product recommendations or promotions without disrupting their checkout experience. This approach can encourage additional purchases and potentially lead to increased average order value, thereby effectively expanding your payment options and boosting revenue potential.
Build sustainable revenue streams with data-driven targeting
Leveraging anonymized and aggregated transaction data, Ads empowers you to target high-value users with laser precision. By reaching engaged customers at the moment of decision and through personalized post-purchase emails, you can drive conversions and unlock new revenue streams that complement your core business offerings.
Optimize conversion rates with strategic ad placement
Ads enables strategic ad placement within the user journey, maximizing your conversion potential. Reaching users at the crucial payment stage allows you to influence purchase confirmation and encourage additional actions, ultimately optimizing your conversion rates and driving tangible business growth. This sets you apart from the competition, offering a unique advantage in influencing customer behavior at a pivotal moment.
About Autopay
1999
the year we entered the market
~300
banks and institutions are our trusted partners
50 000
online stores have chosen our online payment solutions
>10 bn
the value of transactions handled by us in 2023
Your trusted partner
From October 1, 2013, we enjoy the status of a national payment institution supervised by the Polish Financial Supervision Authority
Since 2011, pursuant to the consent of the National Bank of Poland, we have been conducting clearing and settlement activities supervised by the NBP.
We have obtained the PCI DSS and PCI 3DS certificates, enabling the processing of card data in IT systems and payment gateways.
We are listed as official suppliers for Visa and Mastercard.
Frequently asked questions (FAQ)
Traditionally, content monetization refers to generating revenue from the content you create, such as blog posts, videos, or music.
With Ads, however, the "content" refers to the payment gateway itself. It's not the content on a website or app, but rather the space within the payment flow where Ads allows you to display targeted advertising.
So, by using Ads, you are essentially monetizing this under-utilized space on your payment gateway by displaying relevant ads to users during the checkout process. This allows you to generate additional income from an existing platform you already have in place.
RPM stands for Revenue Per Mille, which translates to revenue earned per thousand impressions. So, RPM essentially measures how much revenue you generate for every thousand times an ad is shown through Ads.
A Demand-Side Platform is a software platform that allows advertisers to manage and buy ad inventory across various ad exchanges and networks. Advertisers use DSPs to define their targeting criteria, set budgets, and bid on ad impressions programmatically (automatically).
An SSP is a software platform used by publishers (website or app owners) to manage their ad inventory and sell it to advertisers. Publishers use SSPs to connect with various ad exchanges and networks, set minimum prices for their ad space, and control how their ads are displayed.
Programmatic refers to the automated buying and selling of ad space.
Traditionally, buying and selling ad space involved manual negotiations between advertisers and publishers. This process was time-consuming, labor-intensive, and often lacked transparency. Programmatic advertising automates this process using software platforms and real-time bidding.
RTB (Real-time Bidding) refers to the specific method used for buying and selling ad impressions within the programmatic advertising framework.
RTB within Ads:
- Ads focuses on the payment gateway as the "ad space" for targeted advertising.
- When a user enters the payment flow, Ads utilizes RTB to automatically bid on ad impressions displayed within this space in real-time.
- Ads considers your targeting parameters, budget, and competition from other advertisers to determine your bid price.
- If your bid wins, your ad is displayed to the user on the payment gateway.
Contact us
Connect with us to learn more about our future-proof solutions designed for businesses looking to scale. Let's discuss how we can tailor our services to support your evolving needs.
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